Terra Lumina - Art Direction
I have worked as the Art Director on Terra Lumina, the 11th Lumina production from Moment Factory.
My contribution to the project: storyboards, styleframes, scenography sketches, multimedia design, and marketing art.
Wishing to expand their activities during the winter months and bring a new entertainment offering to the city’s nightlife, the Toronto Zoo mandated Moment Factory with the creation of a 360 multimedia experience. Terra Lumina was guided by the zoo’s mission of empowering visitors about wildlife conservation through an optimistic and emotionally engaging experience.
Terra Lumina poster.
In collaboration with the great Filis Ann Ozkurdum
map of the whole walk
concept art and style frames of the wolves content capsule
Concept and reference for our 3D animals, featured in various content projections
Concept and reference for our 3D animals, featured in various content projections
early concept art Vs final product
early concept art Vs final product
Styleframes and storyboard of the Polar Bear wall projection
Styleframes and storyboard of the Polar Bear wall projection
Various icons designs, featured in the map and in the onboarding video
Final product: bison projection on mesh
Final product: wolves projection on mesh
Final product: transition area
Final product: transition area
Final product: polar bear capsule
Final product: map